Posts Tagged ‘Digital Advertising’
Digital Considerations for Your 2022 Integrated Marketing Communications Plan
As you gather your team together to brainstorm and hash out the details of your 2022 plan, here are some things for you to consider as you evaluate digital marketing’s role.
Read More5 Tips for Getting the Most Out of Your Google Search Ads
Google Ads are a great tool to help your organization grow financially and in brand awareness. Google Search Ads help you reach users who are already searching for terms related to your products, services or offerings. Almost any organization can benefit from this type of advertising, but it is only worthwhile when done right. Here…
Read MoreHow To Go Beyond Integrated Digital Marketing
Digital communications have never existed in a silo but the practice of digital marketing has often been treated as one.
Read MoreMake sure you understand who actually saw your ads – and where!
In our tenth and final installment of our Social Media Best Practices series, we discuss the importance of understanding your Facebook ad audience and how knowing the specifics of your demographics can help you achieve success. If you missed Best Practice #9: “A hybrid paid and organic approach,” click here. Make sure you understand who…
Read MoreSocial Media Best Practices: A hybrid paid and organic approach
Our ninth installment of Social Media Best Practices touches on putting money behind your organic posts and why boosting posts is well worth the investment. If you missed Best Practice #8: “Play by Facebook’s rules,” click here. A hybrid paid and organic approach Unfortunately, organic post reach is severely limited. Facebook will not be serving…
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