Posts Tagged ‘Best Practices’
Social Media Best Practices: Create Compelling Creative Content
In our fourth installment of Social Media Best Practices, we discuss the importance of creating compelling creative content. Whether you’re managing a digital ad campaign for a client or simply posting organic content for your own brand, pushing out content that grabs your audience’s attention will lead to success in engagement and reach. If you…
Read MoreSocial Media Best Practices: Choose the Right Objective
For this week’s best practice, we’re diving into choosing the right objective when setting up a social media ad campaign. The objective is how your campaign will be optimized and what you want people to do when they see your ads. Deciding on the right objective is crucial to the success and measurement of your…
Read MoreSocial Media Best Practices: Define Your Target Audience
For this week’s best practice, we’ll be focusing on defining your target audience for a digital ad campaign. A clear definition of your key audience will set any ad campaign up for success. Read on for our second installment in our Best Practices series, which was created to provide our best tricks of the trade…
Read MoreSocial Media Best Practices: Keep Messaging Clear and Brief
Connecting with your audience is key to the success of any digital marketing campaign. The path to accomplishing this is hard work, but with your target audience front of mind, you can construct just the right formula to spark engagement and accomplish your goals. This blog post marks the first of our Best Practices series,…
Read MoreThirty Years of Lessons
This month marks the 30th anniversary of our company. Lots of lessons along the journey: some fun experiences, many of them difficult, a few really heartbreaking. As the challenges of the pandemic are teaching us, we can and will continue to adapt. At this moment in our country’s painful history of racial injustice, it is clear that…
Read MoreThe Do’s and Don’ts of Crisis Communications
With the COVID-19 pandemic gripping the world, it has become evident to many organizations that they were caught woefully unprepared to deal with the level of upheaval that the current pandemic left them in – not just from a business standpoint, but from a communications standpoint too. And though the COVID-19 pandemic is of a…
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