Posts Tagged ‘Best Practices’
Networking Tips for Young Professionals
For many students, college graduation is right around the corner, and with graduation comes the stressful yet exciting phase of finding a career. For many in the marketing, communications, PR, and advertising industries that can be a tough transition from college to the professional world. However, there are many networking events such as the 2022…
Read MoreEmail Subject Line Best Practices
Do you open every email you receive? Of course you don’t. You prioritize those you open and you ignore or delete many of the others. Why do you chose to open one email while deleting another? Here are a few email subject line best practices to consider. The two most important factors that determine whether…
Read MoreManaging the Stress of Transition
There’s a lot in transition right now: fall to winter, hybrid restrictions to remote everything (again), a Trump administration to a Biden administration, 2020 into 2021. Just to name a few. And transitions can be very stressful, as we process things that are ending (especially things we will miss) and anticipate the unknowns ahead. But…
Read MoreSocial Media Best Practices: A hybrid paid and organic approach
Our ninth installment of Social Media Best Practices touches on putting money behind your organic posts and why boosting posts is well worth the investment. If you missed Best Practice #8: “Play by Facebook’s rules,” click here. A hybrid paid and organic approach Unfortunately, organic post reach is severely limited. Facebook will not be serving…
Read MoreSocial Media Best Practices: Play by Facebook’s rules
In our eighth installment of Social Media Best Practices, we discuss the importance of abiding by Facebook’s rules when conducting an ad campaign. If you missed Best Practice #7: “Practice good link hygiene,” click here. Facebook has lots of rules, and they are constantly changing. You are most likely to learn about them when one…
Read MoreElevating Your Personal Communications
Recently, I had the opportunity to participate in a virtual panel for employees of the Minnesota Timberwolves and Lynx organization on the topic of elevating personal communications, with a particular focus on women and young professionals. As somebody who has gone through the trials and errors of navigating my way in the professional world and…
Read MoreSocial Media Best Practices: Practice good link hygiene
In this week’s installment of Social Media Best Practices, we discuss how good link hygiene is essential to your social media presence. If you missed Best Practice #6: “Always use a call to action – but play by the platform rules,” click here. Before posting any link on Facebook, it’s worth establishing a checklist to…
Read MoreWords Really Do Matter – Tips for Corporate Communications in an Unprecedented Time
Corporate communications—including both internal and external communications to key stakeholders—has never been more important, or more challenging, than it is today. With employees and customers working remotely with little or no face-to-face time, the words we use, when we use them and how they are interpreted take on a much greater importance. The ability to…
Read MoreSocial Media Best Practices: Always use a call to action – but play by the platform rules
In our sixth installation of Social Media Best Practices, we discuss how Call-to-Actions can drive engagement and clicks to your landing page. If you missed Best Practice #5: “Utilize a variety of media types to reach a variety of audiences,” click here. Any form of engagement is welcome and valuable, but ultimately your posts should…
Read MoreSocial Media Best Practices: Utilize a variety of media types to reach a variety of audiences
In this week’s installation of Social Media Best Practices, we are focusing on the importance of incorporating a variety of media types in order to reach different audiences. Sharing your message through a variety of visual means can algorithmically help you target different users. If you missed Best Practice #4: “Creating Compelling Creative Content,” click…
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