Social Media
Social Media Best Practices: Create Compelling Creative Content
In our fourth installment of Social Media Best Practices, we discuss the importance of creating compelling creative content. Whether you’re managing a digital ad campaign for a client or simply posting organic content for your own brand, pushing out content that grabs your audience’s attention will lead to success in engagement and reach. If you…
Read MoreSocial Media Best Practices: Choose the Right Objective
For this week’s best practice, we’re diving into choosing the right objective when setting up a social media ad campaign. The objective is how your campaign will be optimized and what you want people to do when they see your ads. Deciding on the right objective is crucial to the success and measurement of your…
Read MoreSocial Media Best Practices: Define Your Target Audience
For this week’s best practice, we’ll be focusing on defining your target audience for a digital ad campaign. A clear definition of your key audience will set any ad campaign up for success. Read on for our second installment in our Best Practices series, which was created to provide our best tricks of the trade…
Read MoreSocial Media Best Practices: Keep Messaging Clear and Brief
Connecting with your audience is key to the success of any digital marketing campaign. The path to accomplishing this is hard work, but with your target audience front of mind, you can construct just the right formula to spark engagement and accomplish your goals. This blog post marks the first of our Best Practices series,…
Read MoreWhy Brands Should Be Using Content Creators, Influencers and Celebrities During the Pandemic
With a major shift in how companies and brands are telling their stories in marketing, many are struggling with how to produce content that is relevant, appropriate and frankly, logistically safe and quick to produce. While some brands have paused creative and used old campaign work while they “wait it out,” we’ve seen some brands…
Read More#TunheimTips: Building Your Social Media Pages
There are more and more people following brands to stay on the cutting edge for their business or simply because they love their inspirational or valuable content. Social media is a great way to have your brand stand out amongst other businesses and reach new clients, customers and community members. Building your social media pages…
Read MoreAdvice from a digital marketer: It’s time for critical OFFLINE conversations
As a millennial, digital mediums have long been part of the fabric of my life. I grew up on Prodigy and AOL, was a loyal MySpace user and an early and heavy user of Facebook. Six years ago, I made the official jump to be a social media manager at a digital firm. Now leading…
Read MoreTrump’s Electoral Success Solidifies Digital As The New Public Affairs Norm
Digital ads are the new norm for public affairs campaigns. In 2016, more than $1.4 billion was spent on digital ads in federal, state and local elections. That’s a 789% increase from only four years ago. In fact, more money was spent on digital ads than telemarketing, cable TV ads and direct mail. Facebook remains…
Read More3 Reasons You Should Embrace the Death of Facebook’s Organic Page Reach
Written by Liz Sheets, senior consultant, @LizTunheim Communications and marketing professionals have been ringing the alarms over the decrease to Facebook page post’s organic reach, i.e., the ability to reach fans, or “page likes” on their News Feed. This trend has been happening for awhile — if you are just learning of this now, are trying to…
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