Digital + Content
Why the Content Treadmill Is Exhausting Your Team and Limiting Lead Generation
One of the great elements of having a diverse portfolio of clients is recognizing the emerging trends that impact organizations, regardless of their size, sector, or digital maturity. A doozie I’ve noticed lately is a persistent feeling of busyness. Everyone feels swamped! Yet many of them report that lead generation has declined. If your growth…
Read MoreDon’t React to AI. Teach it.
AI Discoverability: A New Way to Control What AIs Say About You In the new era of conversational computing, your stakeholders’ first touchpoint is no longer a search engine, it’s an AI. When your investors, customers, policymakers, or future employees ask ChatGPT, Gemini, or Copilot a question about you, what do they hear? The AI’s…
Read MorePR & Media Relations: Messaging, Storytelling & Audiences
In this episode of the Being Understood podcast, Bess Ellenson, Senior Director of Media and Storytelling at Tunheim, joins host David Erickson to explore the evolving landscape of public relations and media strategy. From foundational messaging and audience targeting to advanced crisis communications and the growing intersection of traditional and digital PR, Bess shares actionable insights that senior communications leaders can immediately…
Read MoreTake Control of Your Brand’s Future: The New Rules of AI-Driven Discoverability
The digital landscape is shifting—fast. Artificial intelligence (AI) is changing how consumers find and interact with brands, and the strategies that once worked for search and social media are rapidly becoming obsolete. For CMOs, this presents both a challenge and an opportunity. Will you proactively adapt to AI-driven discoverability, or will you wait until your…
Read MoreDiscoverability in the Age of AI: How Brands Can Stay Visible
In today’s fast-evolving digital landscape, staying visible is becoming more challenging. As discussed in Tunheim’s Being Understood podcast, Pat Milan and David Erickson explore the shifts in how people discover brands online, particularly in search and social media. These shifts have made traditional methods of building an audience on digital channels less effective, and brands need to…
Read MoreHow Do You Measure Effective Communication
There are many data sets to help measure strategic communications campaign success. Among them, are: Earned media coverage, Social media chatter, Social media engagement, Online reviews and ratings, Business listing activity, Search engine visibility and rankings, Video views and completions, Podcast followers, Display advertising impressions, Social advertising reach & engagement, Search advertising click-through rates, New…
Read MoreThe Secrets to Finding the Perfect Influencer
How do you pick the right influencer to represent and promote your company or brand? There are so many different kinds of influencers: Food influencers, B2B influencers, and even granfluencers. You may be thinking: surely there is one out there that is right for me. It’s clear that influencers are not one-size fits all. One might…
Read MoreA Guide to Optimizing Your Podcast
Over the past several years, podcasting has taken a new rise in popularity. This emergence has pushed brands to dig into a new form of content. Everyone wants to get their hands on a high-performing podcast to harness more brand awareness and loyalty. How can you stand out in an increasingly competitive and oversaturated environment?…
Read MoreSocial Media’s Diminishing Reach
You may have heard the recent “controversy” about Meta reducing the prominence of news and political content on Facebook, Instagram but more specifically its new competitor to Twitter, Threads. Given Tunheim’s role as a public relations and a public affairs practitioner, those are two industry sectors I pay close attention to. And boy are they…
Read MoreBehind the Mic: Exploring Tunheim’s Podcast Portfolio and Studio
Have you heard? Tunheim is churning out podcasts left and right. It’s true. Tunheim’s talent and technical capabilities are growing, which we are using to help several clients start, record and promote their own podcasts. In fact, we have a brand-new podcast studio in our office that we are eager to put to use and…
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