Communicating About Coronavirus

Communications professionals all over the world are currently scrambling to prepare statements their organization may need to make regarding COVID-19, the disease caused by the coronavirus. Because our team has answered so many calls on the topic of how organizations should approach this challenge, we’ve put together these quick tips that may give a jump…

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How to Survive a Twitter Mob

How to survive a Twitter mob Sparking countless articles, broadcasts, and lawsuits, the college admissions scandal has confirmed suspicions many have harbored for years about higher education. The widespread outrage is mixed with amusement and irritation, but certainly not shock. Considering Felicity Huffman’s recent guilty plea and Lori Laughlin’s lack thereof, the reactions of those…

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What does your brand believe in?

Nike’s 30th anniversary ‘Just Do It’ campaign featuring Colin Kaepernick has done what every advertising agency hopes for – dominate public conversation. It has broken off the sports page and generated everything from a presidential tweet to sneaker-effigies usually reserved for star players taking their talents elsewhere. The campaign was timed perfectly to coincide with…

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Intentional Community Engagement in Land Use and Development

For more than 25 years, Tunheim has been helping communities and developers rethink their approach to communications and engagement when planning and building a new or redevelopment project. Community engagement, when done well, can support and enhance a development process. From large-scale developments like the former Ford Plant in St. Paul and Upper Harbor Terminal…

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Brexit & Med Devices: Six Critical Business Scenarios

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The Impact of Brexit Includes Clinical Trials, R&D, Taxes and Litigation. Medical device makers must consider multiple scenarios and alternative strategies as Brexit threatens to impact nearly every critical business factor. Tunheim’s team of global business consultants in Minneapolis and Brussels share insights, strategies and six specific scenarios every leader in the med device industry…

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Boost Your Corporate Reputation to Build a Better Brand: Here Is How

Whether you operate a large corporation or a single-location store, there’s nothing more important to your organization’s success than managing your business reputation. The quicker you enact a plan to actively develop an appropriate brand image and do the work to protect it, the better off your company will be in the long run. But…

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Black Lives Matter: How the Movement Translates to the Boardroom

By Stan Alleyne, senior consultant I bet many folks sighed in relief when the Twin Cities Marathon concluded Sunday without any significant disruption. It was a far cry from the feelings earlier in the week when the St. Paul chapter of Black Lives Matter communicated its intentions to disrupt the marathon in protest of the…

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Communicators: Are You Prepared for Your Next Public Fight?

Written by Darin Broton, senior consultant Thomas Jefferson was right — with great risk comes great reward. Nothing is more risky than starting a public fight, even with a government agency, high-profile personality or brand. Whether your organization picks the public fight or finds itself needing to react to a provocation, it is important to…

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Crisis Communications Tips Featured in Biz Journal from Noelle Hawton

Noelle Hawton, senior consultant at Tunheim, recently published, “The necessary ingredients for a crisis communications plan” in the “How To: Growth Strategies” series for The Business Journals. Read how organizations can prepare before bad news strikes with well-honed crisis communications tools that can help prevent long-term harm to an organization’s reputation. Is your organization prepared…

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A Veteran’s Perspective on Brian Williams’ Conflation of the Facts

Written by Kris Jensen, ACE; follow @krisjensen or connect with him on LinkedIn Buzz around Brian Williams’ “conflation” of the truth is everywhere — ending Tuesday in a six-month suspension by NBC without pay. How did we get to the point where one of the most trusted and influential news anchors in our digital age has made…

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