Brand Positioning
10 Things We’re Rethinking in 2016
As 2016 begins, Tunheim is Rethinking some things … here are the top 10: 1. Rethinking talent: Why tomorrow’s workforce needs are disrupting industries The globalization of jobs is nothing new, but companies today are facing a crisis: a shortage of skilled workers for growing fields. The fact is, the speed of adaptability for today’s…
Read MoreHow the Chinese Economy is Affecting Multinational Brand Strategy
We’re assessing how changes in the Chinese stock market and its currency are causing marketers to rethink their plans for 2016. Tunheim’s “Rethinking Everything” Podcast http://mediarepositoryonline.com/rethinking-podcast/Rethinking-Marketing-in-China.mp3 Play Podcast Subscribe on iTunes Feed Link for your Podcast App In the second installment of Tunheim’s “Rethinking Everything” podcast, we look at how the slowing of the Chinese economy…
Read MoreAre You Planning 2016 through the Rearview Mirror?
Written by Lou Ann Olson, senior consultant Take one look at the emails in my inbox, and you’ll know that Tunheim clients are deep into planning for 2016 communications outreach. Most of the notes start with “Looking ahead to 2016…” and then go on to include references to “big ideas” and “expanding communications channels” — all…
Read MoreCommunicators: Are You Prepared for Your Next Public Fight?
Written by Darin Broton, senior consultant Thomas Jefferson was right — with great risk comes great reward. Nothing is more risky than starting a public fight, even with a government agency, high-profile personality or brand. Whether your organization picks the public fight or finds itself needing to react to a provocation, it is important to…
Read More95% Of U.S. Teen Population Growth Through 2020 Will Be Hispanics
Understanding the nuances of marketing to diverse Hispanic audiences is key to engaging these audiences Tunheim’s “Rethinking Everything” Podcast http://mediarepositoryonline.com/rethinking-podcast/Rethinking-Hispanic-Multicultural-Communication.mp3 Play Podcast Subscribe on iTunes Feed Link for your Podcast App Global brands looking for growth are enthralled with Hispanic audiences. Hispanics represent growth markets in North, Central and South America. But brands cannot just market…
Read MoreTunheim Welcomes Sydney-Based InsideOut Public Relations to IPREX
InsideOut Public Relations, a leading Sydney-based agency specializing in internal and external communication for corporate and consumer brands, has been elected a partner in IPREX, the global network of communication agencies in which Tunheim is a leading partner. Founded in 2005 by Nicole Reaney, InsideOut, with its extensive in-house experience, offers clients a refreshing take…
Read MoreWhy Exporting a U.S. Brand to Europe Can Be Disastrous
Intercultural brand transfer is a new tool for global brand builders By Patrick Milan, creative insights officer U.S.-based companies looking for new areas of growth are finding Europe to be a tempting place to export their brands. American brands are exploiting opportunities to steal market share from European competitors that, as the result of the long economic downturn…
Read MoreTunheim: A Different Approach to Building a Talented Team
Written by Lauren Meckstroth, consultant “We don’t need to own all our talent, but we do want access to the right talent when their expertise is essential,” states Kathy Tunheim, principal and CEO of Tunheim, a strategic communications consulting firm with a global reach based in Minneapolis. This talent philosophy, which has remained constant since…
Read MoreFamous Last Words: “We don’t do marketing.”
Written by Patrick Milan, creative destruction officer, Tunheim “Social bullshit.” Those were the two words that ended my oldest son’s interest in becoming a fourth-generation member of our family’s manufacturing company in Chicago. It was a clash of cultures between my millennial son and his boomer aunt (he being a newbie grunt, she being the…
Read MorePublic Policy Coalition Building: Lessons Learned from 10 Years Leading Coalition Strategy
By Darin Broton, senior consultant, Tunheim Whether you’re in Washington, D.C., Minneapolis or somewhere in-between, unique new campaign names start appearing almost every January in news stories, direct mail pieces, and radio and digital ads. Building America’s Future, Fix the Debt and Minnesotans Against Higher Insurance Costs are just some of the hundreds of coalitions…
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