Posts Tagged ‘IPREX’
A Global Conversation Inspires Us to Create the New Safe, Inclusive and Equitable Workplace
In the blur of a massive global disruption, taking time to occasionally stop and listen to other people in different situations can be a wonderful gift. Last week, our team at Tunheim had the opportunity to connect, listen and learn how members of our IPREX Global Communication network in 110 cities are being impacted by…
Read MoreSlowdown in China? We’re Not Seeing it in Hong Kong
Written by Patrick Milan, creative destruction officer The International Monetary Fund (IMF) predicted this week that the growth of China’s economy will drop below 7 percent this year to 6.8 percent as China’s economy is transforming away from exports and manufacturing to a greater focus on consumption and services. The rub is that many U.S. companies are…
Read MoreTunheim Hosts Global Partners, Discuss the Evolving Agency Industry
Over the weekend Tunheim hosted the fall meeting for the Americas region of IPREX, a $250 million network of communications agencies in which Tunheim is a leading partner, in downtown Minneapolis. The meeting brought together a collection of 35 colleagues from across North and South America, as well as partners from Europe and the Asia…
Read MoreTunheim Welcomes Sydney-Based InsideOut Public Relations to IPREX
InsideOut Public Relations, a leading Sydney-based agency specializing in internal and external communication for corporate and consumer brands, has been elected a partner in IPREX, the global network of communication agencies in which Tunheim is a leading partner. Founded in 2005 by Nicole Reaney, InsideOut, with its extensive in-house experience, offers clients a refreshing take…
Read MoreWhy Exporting a U.S. Brand to Europe Can Be Disastrous
Intercultural brand transfer is a new tool for global brand builders By Patrick Milan, creative insights officer U.S.-based companies looking for new areas of growth are finding Europe to be a tempting place to export their brands. American brands are exploiting opportunities to steal market share from European competitors that, as the result of the long economic downturn…
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