United States Golf Association
Tunheim identified opportunities to strengthen collaboration with SRGAs and provide the best delivery of golf services.
The United States Golf Association (USGA) relies heavily on state and regional golf associations (SRGAs) to carry out championships and work on their behalf. With more than 140 independent golf associations in the United States, a continuous decline in golf participation and the closure of courses across the country, the USGA needed to ensure their relationships with their state and regional partners was strong and sustainable in order to provide better and more consistent services to golfers in a rapidly changing golf environment.
In an effort to ultimately inform a new interdependent business model with the SRGAs, Tunheim conducted a major study surrounding the USGA’s relationship with SRGAs and other key partners as it pertains to its mission to provide critical products and services to clubs and members.
- The strategy included significant qualitative and quantitative research.
- 80 one-on-one interviews,
- 27 focus groups in nine markets,
- Five online surveys with approximately 3,500 responses, and
- An informal assessment of other national governing bodies, including the United States Tennis Association, U.S. Ski and Snowboard Association and U.S. Soccer.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Tempor commodo ullamcorper a lacus vestibulum sed arcu. Phasellus egestas tellus rutrum tellus pellentesque eu. Molestie nunc non blandit massa enim. Penatibus et magnis dis parturient montes nascetur. Ac turpis egestas maecenas pharetra convallis. Sed velit dignissim sodales ut eu sem integer vitae justo. Blandit aliquam etiam erat velit scelerisque in. Placerat vestibulum lectus mauris ultrices eros in cursus turpis massa. Dolor purus non enim praesent elementum facilisis leo. Facilisi morbi tempus iaculis urna. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Viverra nam libero justo laoreet sit amet. Nisl tincidunt eget nullam non nisi est sit amet. Varius quam quisque id diam vel quam elementum. Feugiat nibh sed pulvinar proin gravida hendrerit. Ridiculus mus mauris vitae ultricies leo integer malesuada.
Tunheim analyzed and synthesized the results of the research into a comprehensive findings report and developed strategic recommendations along with a communications strategy designed to provide better long-term alignment between the interdependent associations, as well as leverage synergies to create stronger relationships with SRGAs and other partners.
Impressions of the website and via social media and digital advertising...
...representing a 13% increase from the previous year.
to the campaign website from the previous year.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Tempor commodo ullamcorper a lacus vestibulum sed arcu. Phasellus egestas tellus rutrum tellus pellentesque eu. Molestie nunc non blandit massa enim. Penatibus et magnis dis parturient montes nascetur. Ac turpis egestas maecenas pharetra convallis. Sed velit dignissim sodales ut eu sem integer vitae justo. Blandit aliquam etiam erat velit scelerisque in. Placerat vestibulum lectus mauris ultrices eros in cursus turpis massa. Dolor purus non enim praesent elementum facilisis leo. Facilisi morbi tempus iaculis urna. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Viverra nam libero justo laoreet sit amet. Nisl tincidunt eget nullam non nisi est sit amet. Varius quam quisque id diam vel quam elementum. Feugiat nibh sed pulvinar proin gravida hendrerit. Ridiculus mus mauris vitae ultricies leo integer malesuada.
