Public Relations
What does your brand believe in?
Nike’s 30th anniversary ‘Just Do It’ campaign featuring Colin Kaepernick has done what every advertising agency hopes for – dominate public conversation. It has broken off the sports page and generated everything from a presidential tweet to sneaker-effigies usually reserved for star players taking their talents elsewhere. The campaign was timed perfectly to coincide with…
Read MoreYour CEO is Ready to Disrupt the Industry – And she’s worried you can’t handle it
Who and what is disrupting your industry? This simple question and the complicated response is critical data that most CEOs are contemplating on an hourly basis. If you ask, your CEO is likely to reply that she is, in fact, the disruptor. If you think disruption is occurring, take the bold move to ask your CEO…
Read MoreTunheim Named Public Relations Agency of Record for Select Comfort Corp
Tunheim has been named consumer public relations agency of record for Twin Cities-based Select Comfort Corp., creator of the Sleep Number bed. In winning the business, Tunheim built a team comprising key capabilities from IPREX, its network of 115 independent communication offices worldwide. Sleep Number began its search for a communications agency earlier last year in…
Read MoreBrexit & Med Devices: Six Critical Business Scenarios
The Impact of Brexit Includes Clinical Trials, R&D, Taxes and Litigation. Medical device makers must consider multiple scenarios and alternative strategies as Brexit threatens to impact nearly every critical business factor. Tunheim’s team of global business consultants in Minneapolis and Brussels share insights, strategies and six specific scenarios every leader in the med device industry…
Read MoreRethinking in 2017: Change is Happening
We’re one week into the New Year, which means you are probably digging out and setting your priorities for 2017. Before any more time goes by… Take a moment and ask yourself, “What are you Rethinking this year?” Think change is happening too fast? Consider this: The pace of change will never be slower than it…
Read MoreBoost Your Corporate Reputation to Build a Better Brand: Here Is How
Whether you operate a large corporation or a single-location store, there’s nothing more important to your organization’s success than managing your business reputation. The quicker you enact a plan to actively develop an appropriate brand image and do the work to protect it, the better off your company will be in the long run. But…
Read MoreAre you an effective communicator? How authentic communication can increase your ROI
Just seven percent of what you communicate to others is interpreted through the words you speak*. The remaining 93 percent is communicated through non-verbal factors. So, that being the case, please, join me in a moment of personal panic, and ask yourself “What have I been ‘saying’ all of these years?” To get to the…
Read MoreRethinking Outrage: It is More Impactful to Stand for Something
By Kathy Tunheim, CEO There was a fascinating article in The New York Times in February (“What’s the Point of Moral Outrage?“) about a study that had been published in the journal Nature by a group of academics from Yale University and Harvard University. Using both empirical and theoretical experiments, they developed a theory about…
Read More10 Things We’re Rethinking in 2016
As 2016 begins, Tunheim is Rethinking some things … here are the top 10: 1. Rethinking talent: Why tomorrow’s workforce needs are disrupting industries The globalization of jobs is nothing new, but companies today are facing a crisis: a shortage of skilled workers for growing fields. The fact is, the speed of adaptability for today’s…
Read MoreAre You Planning 2016 through the Rearview Mirror?
Written by Lou Ann Olson, senior consultant Take one look at the emails in my inbox, and you’ll know that Tunheim clients are deep into planning for 2016 communications outreach. Most of the notes start with “Looking ahead to 2016…” and then go on to include references to “big ideas” and “expanding communications channels” — all…
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