What is Integrated Communications?

In today’s fast-paced digital world, effective communication is paramount for businesses to thrive. But what exactly is Integrated Communications, and how can it elevate your brand to new heights? Experts Liz Sheets and Emily McGrath explain below. Defining Integrated Communications Integrated Communications is more than just a buzzword; it’s a strategic approach to ensure your…

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3 Ways to Maximize Influencer Marketing

As many of us in strategic communications know, creating social media content day in and day out takes a lot of mental bandwidth. With all our other responsibilities, it can be overwhelming keeping up with social media trends and developing creative new content for multiple platforms every day of the week. This is one of…

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How To Be Professional in a Remote Meeting Environment

What was once considered a momentary adjustment during the pandemic has turned into the new workplace norm. Offices are no longer limited to cubicles and desks among our coworkers. A place of work can be your house, a nearby coffee shop or anywhere you can access what you need in an era of remote meetings.…

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Elon Musk’s Twitter Deal: What Now?

A woman seated and staring at a blank blackboard

With Twitter’s future taking a hard turn under new owner Elon Musk, what should be the strategy be for businesses and brands that may feel caught in the middle of a cultural and political battle. Team Tunheim’s Pat Milan, David Erickson and Maddie Greene discuss the options. The Thing About Twitter Transcript Pat Milan: Elon…

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How To Deal With Trolls On Social Media

Troll with a club

News of free-speech absolutist Elon Musk’s acquisition of Twitter 🎙️ has got the Twitterverse abuzz with fears the platform that already had a problem with trolls is about to get much worse. Are you or your company the current target of social media trolls? Are you worried you may be if Musk opens the floodgates?…

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How To Harness Online Behavior To Deliver Key Messages

Illustration of eye tracking

Countless eye tracking studies demonstrate that people do not read online in the same, concentrated manner as they do printed material. People scan online content. There are different types of scanning behavior but the most common is the F-shaped scan, where eye movements track in the shape of the letter F. The following are eye…

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Email Subject Line Best Practices

Do you open every email you receive? Of course you don’t. You prioritize those you open and you ignore or delete many of the others. Why do you chose to open one email while deleting another? Here are a few email subject line best practices to consider. The two most important factors that determine whether…

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8 Digital PR Tips

We asked our team of experts here at Tunheim for their top digital public relations tips. Here’s what they said: “Know your audience so you can precisely target your audience! Whether it be based on beliefs and interests, demographics, or geographies. Digital advertising funds can go a lot further and be much more effective when…

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