Community Development
What is Strategic Communications Consulting?
Written by Lindsay Schroeder Treichel, senior consultant and chief transformation officer; connect with her on LinkedIn For years, I’ve struggled to answer the simple question: “What do you do for a living?” On the surface, it seems like an easy enough question to answer. I’ve worked at Tunheim for nearly 15 years. I should certainly know by…
Read MoreWhy Crashing Marketing and Communication Silos Propels Growth
Written by Patrick Milan, Creative Destruction Officer, @pmilan Who owns the “voice” of the customer within your organization? Don’t worry, the answer to this question inside most organizations is not a good one. Chief executives believe data-driven customer insights are the single most important factor that can drive growth. Yet ownership of this discipline in…
Read MoreTunheim Expands Global Consulting Reach With New Partnership In Paris
Tunheim, a Minneapolis-based strategic communications consulting firm, has expanded its global reach with a new partnership with Gootenberg, a Paris-based independent reputation management agency. Gootenberg is renowned for its expertise helping global brands with public relations strategy across traditional and social media within both business-to-business and business-to-consumer markets. The agency is known for multi-channel media…
Read MoreIt’s Time to Rethink Advocacy
Written by Darin Broton, senior consultant, @DBroton If you are a company with a household name, engaging in public policy and political discourse has become more complicated than ever. Last month, Facebook’s decision to donate $10,000 to the Attorney General of Utah turned a lot of people’s heads, including some of its employees. Attorney General…
Read More5 Tips for Getting Invited to the Executive Leadership Table
Written by Noelle Hawton, senior consultant, @nhawton Most corporate communications leaders want a seat at the executive leadership table. Doing so allows the organization’s decisions to be viewed through the filter of corporate positioning and reputation. As with anything, however, there are pros and cons inherent in having the function report directly to the company’s CEO.…
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