Brand Positioning
Not Your Grandfather’s Workforce
THE GIG ECONOMY AND ITS RIPPLE EFFECT ON TRADITIONAL BUSINESS The economy is changing quickly – and it’s vital to your business to evolve with it. Recent reports show that workers are leaving their jobs in the “gig economy” to join the traditional workforce. However, the gig economy is still alive and thriving, and the…
Read MoreWhen CEOs Say “Disruption,” Employees Think Distraction
FIVE BURNING QUESTIONS TO HELP ACCELERATE A CEO’S DISRUPTION STRATEGY Last summer, two-thirds of U.S. CEOs regarded themselves as “disruptors” who are making aggressive moves to spur growth[1]. Those same CEOs worried aloud in the Forbes KPMG report whether their organizations have the sensory capabilities and innovative processes to respond to rapid disruption. One year…
Read MoreIncrease Your Digital Engagement by Thinking Like a Community Organizer
As the digital landscape around us blooms exponentially, every lay person is a digital pioneer. We are each given the tools to shape our own digital ecosystems, making daily decisions about which organizations reach our news feeds and how tightly to restrict our privacy borders. In this wild west of digital public relations, every person…
Read MoreSocial Trends in 2018: Content Formatting
Social Trends in 2018: Content Formatting Social media is transforming the communications business. Companies large and small are investing heavily in social platforms and content curation as the industry keeps a close eye on the emerging trends that have the potential to change the landscape completely. Here at Tunheim, we are doing the same. We…
Read MoreSocial Trends in 2018: Thought Leadership
Social Trends in 2018: Thought Leadership Social media is transforming the communications business. Companies large and small are investing heavily in social platforms and content curation as the industry keeps a close eye on the emerging trends that have the potential to change the landscape completely. Here at Tunheim, we are doing the same. We…
Read MoreSocial Trends in 2018: Communication Changes
Social Trends in 2018: Communication Changes Social media is transforming the communications business. Companies large and small are investing heavily in social platforms and content curation as the industry keeps a close eye on the emerging trends that have the potential to change the landscape completely. Here at Tunheim, we are doing the same. We…
Read MoreTunheim Named Public Relations Agency of Record for Select Comfort Corp
Tunheim has been named consumer public relations agency of record for Twin Cities-based Select Comfort Corp., creator of the Sleep Number bed. In winning the business, Tunheim built a team comprising key capabilities from IPREX, its network of 115 independent communication offices worldwide. Sleep Number began its search for a communications agency earlier last year in…
Read MoreBoost Your Corporate Reputation to Build a Better Brand: Here Is How
Whether you operate a large corporation or a single-location store, there’s nothing more important to your organization’s success than managing your business reputation. The quicker you enact a plan to actively develop an appropriate brand image and do the work to protect it, the better off your company will be in the long run. But…
Read MoreEmploying the Past: Becoming a Beloved Brand by Leveraging Nostalgia
In the world of media, the zeitgeist has become rampant with a call back to fond memories of the past. The last few months have seen a resurgence in practices and properties that captivate our beloved conception of the past. “Ghostbusters” was one of this past summer’s hottest blockbusters, Pokémon Go has invaded the public consciousness,…
Read MoreAre you an effective communicator? How authentic communication can increase your ROI
Just seven percent of what you communicate to others is interpreted through the words you speak*. The remaining 93 percent is communicated through non-verbal factors. So, that being the case, please, join me in a moment of personal panic, and ask yourself “What have I been ‘saying’ all of these years?” To get to the…
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