Posts Tagged ‘Global Marketing’
Slowdown in China? We’re Not Seeing it in Hong Kong
Written by Patrick Milan, creative destruction officer The International Monetary Fund (IMF) predicted this week that the growth of China’s economy will drop below 7 percent this year to 6.8 percent as China’s economy is transforming away from exports and manufacturing to a greater focus on consumption and services. The rub is that many U.S. companies are…
Read MoreWhy Exporting a U.S. Brand to Europe Can Be Disastrous
Intercultural brand transfer is a new tool for global brand builders By Patrick Milan, creative insights officer U.S.-based companies looking for new areas of growth are finding Europe to be a tempting place to export their brands. American brands are exploiting opportunities to steal market share from European competitors that, as the result of the long economic downturn…
Read More