Public Affairs
How Do You Measure Effective Communication
There are many data sets to help measure strategic communications campaign success. Among them, are: Earned media coverage, Social media chatter, Social media engagement, Online reviews and ratings, Business listing activity, Search engine visibility and rankings, Video views and completions, Podcast followers, Display advertising impressions, Social advertising reach & engagement, Search advertising click-through rates, New…
Read MoreDigital Advocacy: An Essential Public Affairs Strategy
The beginning of the year brings legislative sessions and in our collaboration with organizations across the state, we want to remind the significant role digital advocacy plays. As more time is spent online and the world continues to evolve, digital advocacy has become an essential aspect of our work. Here are a few key points…
Read MoreTunheim’s Top Wins: Celebrating Successes and Looking Forward to the Future
As we bid farewell to 2023, we can’t help but reflect on the amazing journey this year has been for our company. Gratitude fills our hearts as we look back on the incredible clients and businesses that entrusted us with their aspirations. Our wins extended beyond our company, echoing across the vibrant landscapes of Minnesota…
Read MoreBridging Differences: The Need for More Effective Engagement in Public Issue Advocacy
As we settle into the new year, yet a third year challenged by COVID with political discord everywhere, I find that I must constantly remind myself that there is more we share than divides us. Yet so many of our most pressing public policy issues appear more intractable than ever. To paraphrase an old quote,…
Read MoreDemocracy Confirmed
…it has been said that democracy is the worst form of government – except for all those other forms that have been tried… Winston Churchill, 1947 November 2nd, 2021 was an important day in the United States of America. People across the country headed to polling stations to cast their ballots for school board elections,…
Read MoreA Second Conversational Look at One-Time Federal Funds: Investing in Transformational Opportunities
In our first conversation about the federal funds coming to Minnesota, we heard that while there are aspirations, neither the states or the local leaders are set up to spend funds on transformational ideas or initiatives. These funds come with strings, accountabilities and prescribed timelines (at least that is historically true) and so the potential…
Read MoreSmall World, After All
It has been heartbreaking to see video of what was happening in Kabul the past few days: the most recent example of a place where we’ve promoted the ideals of The American Dream without a real understanding of just how impossible that dream might be in a place with such a long, established history at…
Read MoreRaiding My VHS Tapes
Ok, I am not actually going to do that (though I DO still have boxes filled with VCR tapes somewhere). But I have found myself in recent days striving to put news into perspective so I can decide what I really think about recent developments: global cyber-terrorism, continuing hyper-partisan stalemates, blaming social media for rising…
Read MoreA Conversational Look at One-Time Federal Funds: A Generational Opportunity to Invest in Minnesota
Minnesota has received $12.8 billion in federal funding for relief and recovery, a once in a generation amount. Although final totals are not known yet, the Tunheim Public Affairs team thought it was important to kick-start the conversation on how organizations should take full advantage of this unique investment opportunity. Kathy Tunheim joined Myron Frans…
Read MoreAccepting a Tough Leadership Role
“Minneapolis is not alone.” That was the text message I received yesterday from a dear friend who lives in New York. While I very much appreciated her outreach, I think those of us who lead organizations and communities in this metropolitan area do, in fact, need to assume responsibility for taking on some very challenging…
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