With the WCHA, Robertson has improved the experience for both the student-athlete and fans. The St. Paul, Minn. native brought playoff games back to campuses, championed safety provisions and introduced the 3-on-3 overtime and shootout format to the WCHA regular season for the first time in league history. Robertson played a pivotal role in expanding partnerships, adding collaborations and refining Association governance all while reducing operating expenses.

Prior to his experience in the WCHA, Robertson was part of the inception of the Mighty Ducks of Anaheim (NHL), Minnesota Wild (NHL), Minnesota Timberwolves (NBA) and Minnesota Swarm (MLL) as well as four different sporting venues including the Xcel Energy Center, Target Center, Arrowhead Pond of Anaheim and Edison International Field.

From 1998-2011, Robertson served as the Vice President of Communications and Broadcasting for the Minnesota Wild and Minnesota Sports & Entertainment. Robertson helped establish the franchise and events it hosted while leading the media relations, community relations, publications and broadcasting departments. While with the Wild, Robertson and his staff won the Dick Dillman Award, which is given to the NHL’s top public relations staff, for their efforts during the 2005-06 season. In 2003, The Hockey News named the Minnesota Wild as the NHL’s best media relations department. In 2000, Robertson was named one of the “100 People to Watch” in Minnesota (Minneapolis/Saint Paul Magazine) and named to the area’s “40 Under 40” (Twin Cities Business Journal).

Prior to working with the Wild, Robertson served as the Director of Communications for The Walt Disney Company (1993-98), leading communications efforts for the Mighty Ducks of Anaheim (NHL) and Anaheim Angels (MLB). Robertson also served in the same role with the Minnesota Timberwolves (1989-93). While with the Ducks, Robertson’s staff won the Dick Dillman Award in four-straight seasons (1994-97).

Robertson’s experience in hockey also includes strategic planning and serving as the main liaison for the 2004 NHL All-Star Weekend, 2004 World Cup of Hockey, and 2011 NHL Draft as well as serving as media relations liaison for the men’s and women’s Team USA Olympic ice hockey teams in 2002 and 2006.

A native of St. Paul, Minn., Robertson is the father of Brett and Brooke and the son of late Norbert Robertson who played hockey collegiately at University of Minnesota and University of St. Thomas. Mike, Robertson’s older brother, played college hockey for Boston College.

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As an associate, Jana collaborates with client service teams to create tailored materials, researches industry trends, engages with the media, and analyzes social media conversations to drive client objectives and provide valuable insights.

Prior to Tunheim, Jana was a Community Outreach and Marketing Intern at Sylvan Learning, where she excelled in local marketing strategy, community outreach, and the creation of compelling print and digital content. She also worked for NCUR UW-Eau Claire and Rewired & Real developing strategic plans and outreach opportunities.

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Prior to joining Tunheim, Charlie worked for the Association of Metropolitan Municipalities (Metro Cities) where he served as a Government Relations Specialist. He was an effective state lobbyist for eleven legislative sessions, building coalitions to advance shared agendas, as well as providing counsel to the association’s executive director, board of directors, and city governments. He is an effective convener and collaborator with state and regional government partners, community partners, private sector and nonprofit stakeholders, and elected and appointed city officials.

An experienced writer and speaker, Charlie has spoken on a range of policy and budget areas, including community and economic development, state and local government partnerships, housing, and regional governance.

Charlie lives in St. Paul and is active in his community. He coaches baseball and hockey, currently serves as Board Chair for Minnesota Brownfields, and is a board member of his local hockey association.

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Previously she spent 15 years building her television broadcasting career. Throughout her career Ali has covered a broad depth of stories including interviewing Fortune 500 executives, members of the U.S. Senate and Congress, as well as sports business executives and athletes all over the country. She has appeared on Fox Sports, WCCO-TV, CNN, Big Ten Network and NHL Network.

After leaving her television career Ali led communications strategy for a global customer experience company based in Jacksonville, Florida.

Ali has extensive experience working with non-profits including guiding media strategy and communications for national brands. She has also volunteered and served on several Minnesota non-profit boards including Children’s Cancer Research Fund, American Heart Association, and ACES (Athletes Committed to Educating Students).

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Previously she spent three decades as corporate communications director for CHS Inc., the nation’s leading farmer-owned cooperative and a Fortune 200 integrated energy, agriculture supply and grain-based foods company. At CHS, she developed the company’s annual corporate communication strategy, was chief media spokesperson, led crisis communication response, directed environmental, health and safety communication; served as speechwriter for the board and executive management; was responsible for the cooperative’s annual meeting and annual report; managed member-owner and investor relations, and handled a wide range of other communication responsibilities. She is a regular speaker at industry events and author of numerous articles on crisis and strategic communication.

The first decade of her career was spent as a journalist, primarily with United Press International, covering government, politics and breaking news in Michigan and Wisconsin.

Lani serves the American Red Cross Twin Cities chapter as a board member, executive committee member and Outreach Committee chair. She has also shared her extensive experience internationally as a USAID volunteer consultant helping businesses in emerging economies develop strategic communication and marketing plans. She earned a bachelor’s degree in journalism from the University of Michigan.

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As Tunheim’s Senior Director of AI and Emerging Digital Technologies, David oversees clients’ digital communication strategies to secure meaningful results. As a prolific content creator with broad experience in manufacturing, retail, healthcare, technology, food service and sports sectors, he has been building audiences since the infancy of the web.

David co-hosts the Beyond Social Media Show, a popular digital marketing podcast, hosted a political radio talk show, and pioneered digital political media by publishing MN Politics/Politics in Minnesota.

David is a Humphrey Policy Fellow alum and he has frequently appeared as an expert source for news media covering technology and digital trends.

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Amy’s experience with national media outlets is vast and has resulted in everything from celebrity guest bookings on The View, Live with Regis and Kelly and The Ellen Degeneres Show to high profile stories in the USA Today, InStyle Magazine, People, Seventeen Magazine as well as negotiating cover stories with TV Guide and US Weekly.

She also touts a history of successful grassroots and regional campaigns in the contestant searches for “Pyramid with Donnie Osmond,” “The Bachelor/Bachelorette,” “The REAL Gilligan’s Island” as well as a “Live Huge” Bus Tour that was launched in support of ABC Family’s show “Huge” starring Nikki Blonsky.

She prides herself on the ability to build relationships that create opportunities where none may have existed. This commitment led to one of ABC Family’s most successful network initiatives, a pro-social campaign entitled “Delete Digital Drama” in partnership Seventeen Magazine. She also developed partnerships with “Declare Yourself,” “Girls, Inc” and “Do Something” to help bolster the public relations campaigns for ABC Family’s top rated shows.

In part, Amy credits her success to the diversity of her experience having worked at both the agency and corporate level. Having worked on both sides, she is able to navigate her way into finding unique and innovative ways to approach projects in order to maximize reach and achieve creatively driven results.

Recently, Amy worked for Aveda as their Director of International Communications where she worked to ensure that public relations and communications planning for product launches were creatively consistent across the globe. She developed communications toolkits that provided customizable content and materials to be used by each international market. She also managed the communications leads in market to hold them accountable for effective execution.

She also worked at Target as part of their grocery public relations team in their ongoing efforts to raise awareness of Targets fresh food as well as owned brand products. Additionally, she worked on crafting messaging and social media campaigns for their race teams with both Indy and NASCAR. As part of her role there, she also served on the committee that managed the internal communications strategy for a United Way campaign for employees.

Fun fact: Amy is an avid fan of television but recently decided her couch potato tendencies had to change and she has begun a fitness journey with Beachbody to ensure she lives a long life for her autistic son, who was born later in her life. She is also a foodie at heart and enjoys watching Food Network and making meals that are both delicious and healthy.

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Prior to Tunheim, Pat served as a managing partner at Fallon Worldwide. At Fallon, he helped develop and direct the retail marketing practice where teams developed breakthrough work for clients including Starbucks, BMW, United Airlines and Nordstrom.

Pat serves on the board of directors for Artistry, a nonprofit organization that serves a regional audience of 80,000 people and pursues artistic excellence by engaging the region’s most talented artists in work that welcomes and develops audiences and opens hearts and minds. Pat is also a member of the board of Southdale YMCA, Minnesota’s largest YMCA organization.

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