A solid brand position is the fundamental starting point for any good communications effort. It is a unifying, overarching idea and/or perception in the minds of an organizations key audiences; a defined and differentiated perceptual space relative to space occupied by other competitors; and a description of the strategic intent, style, personality and competencies of the organization.
A brand position is the unique place where an organization’s mission is successfully brought to the marketplace and it must be relevant to all audiences. A positioning is not a tagline, a mission statement or an elevator speech, but from a position will flow elements of the overall brand and marketing effort and will set the tone for all communications efforts. Tunheim Partners has a wealth of experience executing positioning and branding campaigns for clients across many industries.