Lindsay Schroeder Treichel

Chief Transformation Officer

Lindsay excels at leading clients through transformational change and her experience spans a variety of disciplines and industries.

Passionate about helping her clients take responsibility for being understood, Lindsay has led clients such as the United States Golf Association, Minnesota Sports Facilities Authority, United Health Foundation, City of Coon Rapids, Cassidy Turley, the Minnesota Twins and many others through organizational change.

Whether it’s guiding her clients through a crisis, developing a marketplace positioning or developing new strategies to help her clients maximize their engagement with key stakeholders, Lindsay is a strategic partner to her clients every step of the way.


A Wisconsin native, Lindsay graduated from the University of Wisconsin - Eau Claire with a Bachelor of Arts in public relations with a minor in political science. When she’s not working, Lindsay enjoys experiencing the best of the Twin Cities’ up-and-coming dining establishments, spending time with her two young boys and relaxing in the summer sun on Prior Lake.

Lindsay has a not-so-secret desire to be a country music singer.

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