Perspectives

We produce and deliver compelling content that challenges our readers’ point of view. From PR and public affairs to sports marketing and digital strategy, we provide fresh insight to issues affecting our dynamic business and communications environment, while informing your world view.

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Rethinking Strategic Communications

Exporting Your Product or Service is Easy Compared to Properly Exporting Your Brand

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  By Patrick Milan, Chief Insights Officer, Tunheim Some of the greatest brands around the world have developed sophisticated teams and complex structures when it comes to reaching customers in their home markets. But even the most experienced marketing and communication strategy teams can experience significant frustration when it comes to exporting their brands to […]

Content Strategy & Development Digital Digital & Social Strategy

Increase Your Digital Engagement by Thinking Like a Community Organizer

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As the digital landscape around us blooms exponentially, every lay person is a digital pioneer. We are each given the tools to shape our own digital ecosystems, making daily decisions about which organizations reach our news feeds and how tightly to restrict our privacy borders. In this wild west of digital public relations, every person […]

Crisis Communications & Issues Management Health Care Marketing Public Affairs

Health Care Consolidation: Communicating with Affected Communities

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Remember, Health Care is Personal and Emotional Our health care landscape is rapidly changing. Consolidation has become a matter of “when,” not “if” –and the lines between health care providers, insurance companies and retailers continue to blur. Most consumers do not differentiate between a provider and a payer. The actions of one health care organization […]

Crisis Communications & Issues Management Development

Intentional Community Engagement in Land Use and Development

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For more than 25 years, Tunheim has been helping communities and developers rethink their approach to communications and engagement when planning and building a new or redevelopment project. Community engagement, when done well, can support and enhance a development process. From large-scale developments like the former Ford Plant in St. Paul and Upper Harbor Terminal […]

Digital Digital & Social Strategy

Social Trends in 2018: Content Formatting

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Social Trends in 2018: Content Formatting Social media is transforming the communications business. Companies large and small are investing heavily in social platforms and content curation as the industry keeps a close eye on the emerging trends that have the potential to change the landscape completely. Here at Tunheim, we are doing the same. We […]

Digital Digital & Social Strategy

Social Trends in 2018: Thought Leadership

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Social Trends in 2018: Thought Leadership Social media is transforming the communications business. Companies large and small are investing heavily in social platforms and content curation as the industry keeps a close eye on the emerging trends that have the potential to change the landscape completely. Here at Tunheim, we are doing the same. We […]

Digital Digital & Social Strategy

Social Trends in 2018: Communication Changes

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Social Trends in 2018: Communication Changes Social media is transforming the communications business. Companies large and small are investing heavily in social platforms and content curation as the industry keeps a close eye on the emerging trends that have the potential to change the landscape completely. Here at Tunheim, we are doing the same. We […]

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