Perspectives

We produce and deliver compelling content that challenges our readers’ point of view. From PR and public affairs to sports marketing and digital strategy, we provide fresh insight to issues affecting our dynamic business and communications environment, while informing your world view.

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Crisis Communications & Issues Management Health Care Marketing Rethinking Strategic Communications

Brexit & Med Devices: Six Critical Business Scenarios

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The Impact of Brexit Includes Clinical Trials, R&D, Taxes and Litigation. Medical device makers must consider multiple scenarios and alternative strategies as Brexit threatens to impact nearly every critical business factor. Tunheim’s team of global business consultants in Minneapolis and Brussels share insights, strategies and six specific scenarios every leader in the med device industry […]

Brand Positioning Evaluation & Consultation Crisis Communications & Issues Management Strategic Communications

Boost Your Corporate Reputation to Build a Better Brand: Here’s How

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  Whether you operate a large corporation or a single-location store, there’s nothing more important to your organization’s success than managing your business reputation. The quicker you enact a plan to actively develop an appropriate brand image and do the work to protect it, the better off your company will be in the long run.  […]

Tunheim News

Tunheim Hires Three New Consultants

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  MINNEAPOLIS – October 13, 2016 – Tunheim, a Minneapolis-based communications consulting firm, recently announced the addition of new hires Eli Bjerk, Karin Johnson, and Mike Frahm. All three add to Tunheim’s extensive experience developing thoughtful and effective strategic communications, as well as cultivating strong relationships with stakeholders and community leaders in the corporate, academic, […]

Content Strategy & Development Digital & Social Strategy

Creating Content That Matters to Your Customers

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The internet and social media have changed how organizations interact with prospects and customers. Prospects rely on blogs, social channels and their own research to determine potential companies with which to do business, and rely less on trade shows and traditional sales channels to make those connections. They are no longer making purchase decisions based […]

Brand Positioning Evaluation & Consultation Digital & Social Strategy

Employing the Past: Becoming a Beloved Brand by Leveraging Nostalgia

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In the world of media, the zeitgeist has become rampant with a call back to fond memories of the past. The last few months have seen a resurgence in practices and properties that captivate our beloved conception of the past. “Ghostbusters” was one of this past summer’s hottest blockbusters, Pokémon Go has invaded the public consciousness, […]

Brand Positioning Evaluation & Consultation Strategic Communications Tunheim News

Are you an effective communicator? How authentic communication can increase your ROI

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Just seven percent of what you communicate to others is interpreted through the words you speak*. The remaining 93 percent is communicated through non-verbal factors. So, that being the case, please, join me in a moment of personal panic, and ask yourself “What have I been ‘saying’ all of these years?”  To get to the […]

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