The Santrizos Institute, which is named for the agency's late co-founder Mario Santrizos, formalizes the company's goal of nurturing a culture that motivates and values professional development with clear paths to career advancement. The Institute reinforces Tunheim Partners dedication to excellence through the quality of our people and our approach to service. The Institute's core direction is professional development through training activities that are client-centered and focused in day-to-day business experiences. Training programs leverage the diverse blend of our employees experience, intelligence, creativity and expertise.

ELEMENTS OF THE INSTITUTE

The Santrizos Institute includes:

• Client service seminars - Delivering timely information strategic to providing quality client service.
• Customized training - Coursework designed specifically to address the needs of public relations professionals, such as coaching and employee assimilation, interpersonal and business communications, organizational and leadership skills, practical experience in public speaking and presentation techniques, teamwork and client service.
• External training - Attendance at seminars and conferences offered outside the office walls is both encouraged and funded by The Institute.
• Expert faculty - Outside consultants are tapped to combine their state-of-the art teaching techniques and course content with our client service specific experience and insights. Internally, our Expert Resource Program identifies employees who are skill experts in specific practice areas, readily available for daily counseling, instruction and feedback.
• The back nine - This is The Institute's data center and includes hundreds of business book titles, publications, reference guides, subject files, a best practices collection plus computers, on-line services and other resources necessary for wired research.

MARIO SANTRIZOS

Mario Santrizos, a co-founder of Tunheim Santrizos Company (the public relations agency that preceded Tunheim Partners), died of cancer in 1993. Though he was with the agency only its first three years, his impact on the culture and values of the organization were profound and are still very much in evidence today. A long-time Honeywell corporate executive before returning to agency life, he set very high standards for professionalism. A highly visual and creative person, he instilled a respect for the power of identity. A talented and insightful counselor in his own right, Mario saw his primary role as creating an environment where other talented people could reach their potential. A graduate of the University of Minnesota, he would be proud to be part of supporting future leaders and managers in the public relations profession.