Archive for the ‘Health Care Marketing’ Category

Perspective

Health Care Consolidation: Communicating with Affected Communities

Crisis Communications & Issues Management, Health Care Marketing, Public Affairs

Remember, Health Care is Personal and Emotional Our health care landscape is rapidly changing. Consolidation has become a matter of “when,” not “if” –and the lines between health care providers, insurance companies and retailers continue to blur. Most consumers do not differentiate between a provider and a payer. The actions of one health care organization […]

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Perspective

Brexit & Med Devices: Six Critical Business Scenarios

Crisis Communications & Issues Management, Health Care Marketing, Rethinking, Strategic Communications

The Impact of Brexit Includes Clinical Trials, R&D, Taxes and Litigation. Medical device makers must consider multiple scenarios and alternative strategies as Brexit threatens to impact nearly every critical business factor. Tunheim’s team of global business consultants in Minneapolis and Brussels share insights, strategies and six specific scenarios every leader in the med device industry […]

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