Tunheim conducted a social media audit to help inform strategy, including specific tactics to improve efforts of individual entities within the University and create more synergy with existing centralized tools and support.
As a millennial, digital mediums have long been part of the fabric of my life. I grew up on Prodigy and AOL, was a loyal MySpace user and an early and heavy user of Facebook. Six years ago, I made the official jump to be a social media manager at a digital firm. Now leading […]
Digital ads are the new norm for public affairs campaigns. In 2016, more than $1.4 billion was spent on digital ads in federal, state and local elections. That’s a 789% increase from only four years ago. In fact, more money was spent on digital ads than telemarketing, cable TV ads and direct mail. Facebook remains […]