Archive for the ‘Brand Positioning Evaluation & Consultation’ Category

Perspective

Boost Your Corporate Reputation to Build a Better Brand: Here’s How

Brand Positioning Evaluation & Consultation, Crisis Communications & Issues Management, Strategic Communications

  Whether you operate a large corporation or a single-location store, there’s nothing more important to your organization’s success than managing your business reputation. The quicker you enact a plan to actively develop an appropriate brand image and do the work to protect it, the better off your company will be in the long run.  […]

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Perspective

Are you an effective communicator? How authentic communication can increase your ROI

Brand Positioning Evaluation & Consultation, Strategic Communications, Tunheim News

Just seven percent of what you communicate to others is interpreted through the words you speak*. The remaining 93 percent is communicated through non-verbal factors. So, that being the case, please, join me in a moment of personal panic, and ask yourself “What have I been ‘saying’ all of these years?”  To get to the […]

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Perspective

How the Chinese Economy is Affecting Multinational Brand Strategy

Brand Positioning Evaluation & Consultation, Rethinking Podcast

We’re assessing how changes in the Chinese stock market and its currency are causing marketers to rethink their plans for 2016. Tunheim’s “Rethinking Everything” Podcast http://mediarepositoryonline.com/rethinking-podcast/Rethinking-Marketing-in-China.mp3 Play PodcastSubscribe on iTunesFeed Link for your Podcast App In the second installment of Tunheim’s “Rethinking Everything” podcast, we look at how the slowing of the Chinese economy is affecting […]

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Perspective

95% Of U.S. Teen Population Growth Through 2020 Will Be Hispanics

Brand Positioning Evaluation & Consultation, Content Strategy & Development, Rethinking Podcast

Understanding the nuances of marketing to diverse Hispanic audiences is key to engaging these audiences Tunheim’s “Rethinking Everything” Podcast http://mediarepositoryonline.com/rethinking-podcast/Rethinking-Hispanic-Multicultural-Communication.mp3 Play Podcast Subscribe on iTunes Feed Link for your Podcast App Global brands looking for growth are enthralled with Hispanic audiences. Hispanics represent growth markets in North, Central and South America. But brands cannot just market […]

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Perspective

Why Exporting a U.S. Brand to Europe Can Be Disastrous

Brand Positioning Evaluation & Consultation

Intercultural brand transfer is a new tool for global brand builders By Patrick Milan, creative destruction officer U.S.-based companies looking for new areas of growth are finding Europe to be a tempting place to export their brands. American brands are exploiting opportunities to steal market share from European competitors that, as the result of the long economic downturn in […]

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