Tunheim helped launch a mobile-friendly website to attract TerraMax's highly mobile agricultural customers.

Insight

TerraMax, a developer and distributor of natural microbial and soil inoculant products, faced an online problem.

Its website had a wealth of information regarding the company and its products, but the website was woefully outdated. The site was not search-optimized, lived on an old content management system and was difficult to navigate. Website content was inconsistent and imagery was almost non-existent.

Tunheim knew the website was impacting TerraMax’s sales funnel.

Strategy

From the start of the project, Tunheim kept TerraMax’s end users — distributors of agricultural products and agricultural tradespeople — in mind when creating a new website design and content strategy. The site’s new design and content had to help these users easily navigate, read and access information on the go.

Tunheim partnered with Byte Technology, a third-party website designer and developer, to spearhead an entire website redesign. The project spanned eight months and included: creating wireframes, developing a new website infrastructure and deploying a new, responsive web design; writing and editing new copy for SEO (search engine optimization); and adding new stock imagery and photography of TerraMax products.

After its re-launch, services included managing the transition of URLs and other content, including brochures and other marketing collateral from the old to new website.

terramaxscreengrab

Results

In June 2014 TerraMax launched TerraMaxag.com. The founders and owners of TerraMax could not have been more pleased with their new site and initial reception.

Within its first 30 days, the site was visited by 387 users who viewed 1,547 pages, including an average of 5 pages per a 5:27 minute session, with a 59.03% overall bounce rate.