Tunheim garnered key insights to help the Minnesota Dental Association revise its comprehensive strategic plan.


The Minnesota Dental Association (MDA) is a voluntary professional organization that includes 83 percent of all Minnesota-licensed dentists.  Before Tunheim was engaged in 2008, the association had not revised its comprehensive strategic plan in nearly 10 years. The Minnesota Dental Association (MDA) also was going through leadership changes and an intense legislative battle at the State Capitol.

Tunheim was asked to lead the MDA’s efforts to draft a new three-year strategic plan, which would be open and inclusive for all MDA staff and members.


Tunheim gathered a summary of research and key insights based on a member survey and listening sessions, engaging staff and members on the association’s priority areas and receiving feedback on current programs and initiatives. Then, in cooperation with the MDA staff and board designees, Tunheim drafted a strategic plan with a format, timeline and structure for approval to the MDA planning committee.


Nearly 25 percent of the MDA’s membership responded to the survey, representing a response rate well above the minimum responses required to ensure the data was statistically valid. Tunheim also conducted eight listening sessions with MDA members across Minnesota. Through this primary research, MDA staff provided input about the association’s mission, their areas of responsibility and goals, as well as an organizational SWOT (strengths, weaknesses, opportunities and threats) analysis of the organization.

Based on this thoughtful research, Tunheim drafted a new strategic plan, mission and value statement for the MDA Board’s approval.