Tunheim developed a media strategy for opening day and grand opening events for Caribou Coffee and Einstein Bros. Bagels newly co-branded, Coffee & Bagels.
Caribou Coffee and Einstein Bros. Bagels co-branded in 2015 to create Coffee & Bagels, a hub for enthusiasts to indulge in a daily dose of the two most craved morning breakfast items. With more than 20 Coffee & Bagels locations opened across the country, 11th and Nicollet was the third location to officially open its doors. Located in Minneapolis, Minn., this flagship Coffee & Bagels opening had an initial media outreach goal of raising awareness as to how the new location would bring together not only Caribou Coffee’s high-quality premium beverages and Einstein Bros. Bagels and shmear, but also a broad assortment of flavorful Argo Tea products. Due to re-routed traffic patterns, limited foot traffic and intermittent utility outages because of nearby construction, a proactive outreach and awareness strategy was implemented to assure that all efforts were successful.
Tunheim’s deliverables from the grand opening include:
Working with local media, Tunheim secured:
Radio mentions including: The WCCO Morning News with Dave Lee, Dave Ryan in the Morning, Chris Carr & Co Morning Show, Keri & Greg in the Morning and The Power Trip Morning Show.