Tunheim believes solid brand positioning is the fundamental starting point for any organization undergoing change or looking to capitalize on a new opportunity.
Brands are more than the name of an organization. Brands emote. Brands shape if an organization is credible in the eyes of a stakeholder. Brands are the place where perception determines reality.
If a mission statement articulates organizational purpose, the role of an organization’s “position” is to bring that mission successfully to market. A positioning must clearly express strategic intent, institutional values, aspirations and unique attributes to the organization’s most important audiences.
We partner with organizational leaders to help them take responsibility for ensuring their brand is understood and to earn the reputation they deserve. We then define the brand’s unique value proposition and brand platform to create an overarching idea or perception in the minds of key audiences.
We then work with clients to map the path to earn the reputation their organization deserves.
