Author Archive

Perspective

What do MSP elections mean for business?

Podcast: Rethinking, Podcasts, Public Affairs, Rethinking Podcast

Business and organizational leaders woke up to a StarTribune headline stating Voters Shake Up City Hall. Is it really a shake up? And if so, how should business leaders rethink their strategies and actions to better navigate city politics in Minneapolis and St. Paul. Four Tunheim political watchers share their insights on the elections, the […]

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Perspective

How the Chinese Economy is Affecting Multinational Brand Strategy

Brand Positioning Evaluation & Consultation, Rethinking Podcast

We’re assessing how changes in the Chinese stock market and its currency are causing marketers to rethink their plans for 2016. Tunheim’s “Rethinking Everything” Podcast http://mediarepositoryonline.com/rethinking-podcast/Rethinking-Marketing-in-China.mp3 Play PodcastSubscribe on iTunesFeed Link for your Podcast App In the second installment of Tunheim’s “Rethinking Everything” podcast, we look at how the slowing of the Chinese economy is affecting […]

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Perspective

Slowdown in China? We’re Not Seeing it in Hong Kong

Management Consulting, Strategic Communications

Written by Patrick Milan, creative destruction officer The International Monetary Fund (IMF) predicted this week that the growth of China’s economy will drop below 7 percent this year to 6.8 percent as China’s economy is transforming away from exports and manufacturing to a greater focus on consumption and services. The rub is that many U.S. companies are […]

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Perspective

95% Of U.S. Teen Population Growth Through 2020 Will Be Hispanics

Brand Positioning Evaluation & Consultation, Content Strategy & Development, Rethinking Podcast

Understanding the nuances of marketing to diverse Hispanic audiences is key to engaging these audiences Tunheim’s “Rethinking Everything” Podcast http://mediarepositoryonline.com/rethinking-podcast/Rethinking-Hispanic-Multicultural-Communication.mp3 Play Podcast Subscribe on iTunes Feed Link for your Podcast App Global brands looking for growth are enthralled with Hispanic audiences. Hispanics represent growth markets in North, Central and South America. But brands cannot just market […]

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Perspective

Why Exporting a U.S. Brand to Europe Can Be Disastrous

Brand Positioning Evaluation & Consultation

Intercultural brand transfer is a new tool for global brand builders By Patrick Milan, creative insights officer U.S.-based companies looking for new areas of growth are finding Europe to be a tempting place to export their brands. American brands are exploiting opportunities to steal market share from European competitors that, as the result of the long economic downturn […]

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Perspective

Why Crashing Marketing and Communication Silos Propels Growth

Strategic Communications

Written by Patrick Milan, Creative Destruction Officer, @pmilan Who owns the “voice” of the customer within your organization? Don’t worry, the answer to this question inside most organizations is not a good one. Chief executives believe data-driven customer insights are the single most important factor that can drive growth. Yet ownership of this discipline in […]

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