By Patrick Milan, Chief Insights Officer, Tunheim Who and what is disrupting your industry? This simple question and the complicated response is critical data that most CEOs are contemplating on an hourly basis. If you ask, your CEO is likely to reply that she is, in fact, the disruptor. Forbes Insights reports that 72 percent […]
continue readingBusiness and organizational leaders woke up to a StarTribune headline stating Voters Shake Up City Hall. Is it really a shake up? And if so, how should business leaders rethink their strategies and actions to better navigate city politics in Minneapolis and St. Paul. Four Tunheim political watchers share their insights on the elections, the […]
continue readingWe’re assessing how changes in the Chinese stock market and its currency are causing marketers to rethink their plans for 2016. Tunheim’s “Rethinking Everything” Podcast http://mediarepositoryonline.com/rethinking-podcast/Rethinking-Marketing-in-China.mp3 Play PodcastSubscribe on iTunesFeed Link for your Podcast App In the second installment of Tunheim’s “Rethinking Everything” podcast, we look at how the slowing of the Chinese economy is affecting […]
continue readingWritten by Patrick Milan, creative destruction officer The International Monetary Fund (IMF) predicted this week that the growth of China’s economy will drop below 7 percent this year to 6.8 percent as China’s economy is transforming away from exports and manufacturing to a greater focus on consumption and services. The rub is that many U.S. companies are […]
continue readingUnderstanding the nuances of marketing to diverse Hispanic audiences is key to engaging these audiences Tunheim’s “Rethinking Everything” Podcast http://mediarepositoryonline.com/rethinking-podcast/Rethinking-Hispanic-Multicultural-Communication.mp3 Play Podcast Subscribe on iTunes Feed Link for your Podcast App Global brands looking for growth are enthralled with Hispanic audiences. Hispanics represent growth markets in North, Central and South America. But brands cannot just market […]
continue readingIntercultural brand transfer is a new tool for global brand builders By Patrick Milan, creative insights officer U.S.-based companies looking for new areas of growth are finding Europe to be a tempting place to export their brands. American brands are exploiting opportunities to steal market share from European competitors that, as the result of the long economic downturn […]
continue readingWritten by Patrick Milan, creative destruction officer, Tunheim “Social bullshit.” Those were the two words that ended my oldest son’s interest in becoming a fourth-generation member of our family’s manufacturing company in Chicago. It was a clash of cultures between my millennial son and his boomer aunt (he being a newbie grunt, she being the […]
continue readingWritten by Patrick Milan, Creative Destruction Officer; follow him at @pmilan Editor’s note: Patrick Milan, our creative destruction officer at Tunheim, is attending the SXSW conference in Austin, Texas, along with many of our global business partners within the IPREX network of strategic communication consultancies. This blog will be updated frequently with Pat’s interactions, reactions, […]
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