Are You Planning 2016 through the Rearview Mirror?
Written by Lou Ann Olson, senior consultant
Take one look at the emails in my inbox, and you’ll know that Tunheim clients are deep into planning for 2016 communications outreach. Most of the notes start with “Looking ahead to 2016…” and then go on to include references to “big ideas” and “expanding communications channels” — all in an effort to meet or exceed results above 2015 efforts. Great!
However, communications efforts differ from accounting spreadsheets in that they aren’t always (… if ever) measured most effectively by looking backward to compare year-over-year results.
Before driving too far down the road of planning for 2016, take a minute to rethink the ultimate destination for your business. Are your measurable communications goals meaningful toward that goal? If you’re an accountant, money is money … and more money is almost always better. In communications, reaching the right people with the right messaging is infinitely more powerful than blanketing the masses.
Are you rethinking your communication goals and measurements for 2016? Let us know in the comments.